Overview Studios is a UK-based creative studio specialising in premium CGI, AI and hybrid imagery for the furniture, interiors and KBB industries.
Established in 1994, we bring over 30 years of experience in commercial image-making. Our in-house team of 26 includes highly experienced CGI artists, interior stylists, designers and project managers, combining creative direction and technical expertise under one roof.
We create photorealistic imagery designed to make products look exceptional, while remaining true to the real item. For furniture brands, that accuracy matters. Customers need to feel confident that the product they see online is the product they will receive. By carefully recreating proportions, fabrics, finishes, colours and details, we help brands create stronger visual impact, increase customer confidence, support sales and reduce the risk of returns or complaints caused by inaccurate or unrealistic imagery.
Our team can recreate furniture in 3D using product scanning, CAD files, technical drawings, photography and physical samples. Fabrics, leathers, woods and other materials can also be captured and reproduced, allowing products to be shown across multiple finishes, colours and configurations without repeated photoshoots.
A key strength of Overview Studios is our in-house styling team. Our experienced stylists work closely with our CGI artists to create distinctive, aspirational interiors that elevate the product and reflect the brand. Architecture, colour palette, lighting, props and composition are all carefully considered, giving every image genuine creative direction rather than a generic roomset.
We also combine our established CGI expertise with the latest AI technology, giving clients greater speed and creative flexibility while maintaining professional art direction and quality control.
Our services include:
Premium photorealistic CGI lifestyle imagery
AI and CGI/AI hybrid imagery
Highly experienced in-house CGI artists
Dedicated interior stylists and creative direction
Furniture and product 3D scanning
Fabric, leather and material scanning
Colour, finish and fabric variations
Product cut-outs, cameos and close-ups
360° imagery, animation and video
AR, VR and interactive experiences
Reusable digital roomsets and product assets
High-volume imagery for complete furniture collections
Our strength is simple: exceptional people, specialist furniture knowledge and the right technology, working together to create imagery that makes products stand out, builds trust and helps brands sell more.