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This session introduces Generative Engine Optimisation (GEO): what it is, why it matters specifically for furniture manufacturers, retailers, and suppliers, and what you can do right now to start appearing in AI-generated answers across ChatGPT, Gemini, Perplexity, and Google AI Overviews.
Where
Online
Details
Search has changed enormously in the past twelve months, and the furniture industry needs to keep up. Whether a commercial buyer is researching sustainable timber suppliers, an interior specifier is asking ChatGPT for contract furniture recommendations, or a consumer asks for "the best British handcrafted sofa brands," AI is increasingly the first answer they receive. If your business isn't visible in those AI responses, you are missing high-intent commercial conversations that traditional SEO simply won't capture.
Agenda
● How AI search works and why it's fundamentally different from traditional Google search
● What GEO is and where it fits alongside your existing digital marketing and SEO activity
● Practical steps to improve your brand's visibility in AI-generated responses
● Real-world case studies from brands already implementing GEO, including Clarks (+177% top 3 keyword positions and over 340,000 monthly AI impressions)
● Where to start if you want your business to get ahead of competitors
Designed for Marketing managers, brand directors, digital leads, founders, commercial directors, and e-commerce teams across the UK furniture sector. Whether you are a heritage manufacturer, commercial/contract supplier, independent retailer, or design-led brand, this is a 'can't miss' opportunity to learn.